![]() ![]() Orchestrating channels and experiences to deliver the right information to the right consumer at the right time and place.Leveraging data-driven consumer insights to tailor messaging and proactively engage with different groups.The gap between consumers’ desire for information and providers’ ability to offer it presents an opportunity for energy companies to use education and awareness to strengthen relationships, create new revenue streams and meet sustainability goals. ![]() More than half (59%) of consumers surveyed would like to turn to their energy providers for advice and support on sustainability, but most providers are falling short. In the UK, for example, these searches have tripled. Online searches for items such as “solar panels” and “heat pump” have increased nearly 50% worldwide in the past year, and in some markets, the increase is much higher. The good news is that they are eager to learn. Our research reveals that less than one-third of consumers have a good understanding of terms such as renewable energy, sustainability, carbon neutral and net zero. But consumers still struggle to understand the transition that they are part of. Energy is becoming even more central to our lives, with the energy transition now a prominent topic of discussion around dinner tables and boardrooms, and a priority issue for governments. ![]()
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